The most
popular of the blue colors is a design called Flow Blue. " Of course, the demand for Wedgwood Fine China soared and Josiah was forced to do the only thing possible given the circumstances -- he raised his prices drastically and made a fortune. For some unknown reason, blue colors became the most
popular and there is an interesting story behind that. It was his marketing genius that separated him from the pack. It is called that because it produces a pattern of blurry, runny figures blending into each other, producing a cosmic swirl. That cry and the invention of the "transfer printing process" made inexpensive,
artful plates, dishes and cups and saucers available to the public. When blue ink was used for a second and third firing, it could not withstand the additional heat and it ran. Originally, it was thrown out or taken home by employees. It was not only the transfer process and the
artistry of Josiah Wedgwood that made him the world's most famous potter of the 18th century. But when seen by others, it became popular and soon accounted for most of the production of the time. . Even back then, Josiah Wedgwood recognized the value of the celebrity endorsement. Used by a
handful of artists in 1756, it spread to other manufacturers and evolved into a more state-of-the-art process enabling manufacturers to produce more complex designs. It all came about due to a cry from English housewives for more artful, cheaper, mass produced kitchen wares to serve their meals on and drink their mead from.