All Writing is Sales Copy

[nerceHerhop]

Carefree, having the time of their life and enjoying work like no one you have ever seen. Creating your own "Roger" or "Linda" is easy and amazingly simple to do. It's amazing how many articles, books and websites are dedicated to the art of the most dreaded sales job - the Cold Call. If someone says they're not interested or have no need for our product or service "Roger" could care less - just one more call down and one less to make the next time around. How did you feel when "Linda" tripped over a word and then simply laughed it off without a care in the world? Pretty darn good I bet. Add the little inflection "Linda" has in her voice when saying the company name, that little southern drawl "Roger" has, like he has talked to this stranger before. Sit back and simply imagine what the ultimate cold calling guru would look like to you. then read a book on acting for beginners and learn how to develop and get into a character. I was relaxed, not anxious, relieved beyond belief. Why not create a character that is an employee of mine, one that listens to what I have to say; knows what I do, how I do it but has no fear when it comes to making cold calls. . A great idea I need to research further (don't steal this now) but not an instant answer. When I make Cold Calls who says I have to be ME? We watch television shows and movies all the time where actors and actresses play characters that are anything like the real person playing the part.