4 Steps For Starting a Small Business Online

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We used to worry about the content of an email blast, and avoid spammy words like free or using ALL CAPS. In addition, a consistent from name helps readers recognize your brand. If they do, it's worth it. Remove Bounces: Be sure to remove all hard bounces that come back as undeliverable. Email deliverability is a headache. Get Authenticated: Email authentication is confusing as heck. In other words, what another company does with their email marketing can affect your deliverability. If they signed up for a ezine newsletter, and you send them nothing but sales pitches, you're likely to get complaints. The Sender ID Framework uses a simple SPF record with your DNS Zone. Consistent Timing: ISPs love it when you consistently send email on the same day at near the same time. Repeatedly sending to an invalid email will send off red flags with most internet service providers. For more
email
marketing tips and tactics, please visit the Palmer Web Marketing Blog. Be Relevant: Nothing encourages spam complaints more than sending people stuff they didn't sign up for. Like shared web hosts, many ESP's group many clients under one IP address. Some ISPs, like AOL, provide an easy way to join the feeback loop. If it is, begin the process of contacting each of the the black list service and find out the process for getting your IP removed. Don't Worry about SPAM Words: Don't stress about using the word "free" or
occasionally putting all caps in the subject.