In this
article I reveal 10 of the most powerful marketing principals that will always withstand the test of time. . Consider each Christmas shopping season when some hot new toy is released and parents are literally fighting with each other to acquire one for their child. It gives you a tremendous
advantage over your competition if you know your customer better than they do and can construct better marketing based on that knowledge. Here's what I mean by this: Subway repositioned themselves as a weigh loss business using the Jared character and his weight loss plan involving walking and eating Subway sandwiches. Give your
market plenty of reasons why they should buy. Price is ten times more elastic than you think. This is evident across the board. Period. My recommendation is that you not engage in any advertising that cannot be directly measured in it's effectiveness. Don't delegate marketing decisions. We all want what we can't have. If you can't be
number one in your category then consider creating a new category. 10. Remember, it is extremely difficult, near impossible even, to dislodge a leading competitor. Choose to abandon traditional thinking and rules about pricing formulas and industry "norms. Use
multiple media to reach your market. Are there enough compelling reasons why customers should buy your product or service? What makes your product or service so much different from the others in your category? You've got to be crystal clear on the answers to these questions before you can really experience a breakthrough in sales.