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e. FOUR: Motivate them to take action (convert). We provide custom HTML templates, easy subscriber management and understandable reporting. Online PR The traditional press release has morphed into a direct consumer-communication channel. Blogs and Social Media Marketing (SMM) An active blog, LinkedIn profile or Twitter account provides additional visibility. Search Engine optimization (SEO) and Pay-per-click (PPC) We research the best keywords to target, use them effectively on your pages, and develop in-bound links that are so important in the Search Engine algorithms. They may be inspired by testimonials. User Testing You can't be objective about your own site, and after we've worked on it, neither can we. The best websites are always "works in progress. Be advised, SEO takes time. They might appreciate a buyer's guide or instructional video. If you're looking for immediate results, we will set-up and monitor your Google AdWords PPC campaign to ensure a positive ROI. Visitors judge your page in as little as 1/20 of a second! Their first impression influences their perception of the rest of your site, if they decide to stick around. are rankings going up or down?). Go back to Step 1 Yes, the process is cyclical. Give them the facts and avoid the fluff Your visitors may be looking for case studies or white papers. " With each cycle, we learn more and build on the success of our earlier efforts.