10 Terrible World's Sights

[AspismlessE]

And I think that is what we want from all of our donors. I do this out of a passion for the work of my church and because I'm connected to it's purpose and mission. This kind of fundraising is all about one on one relationship. In non-profit we have a unique opportunity to partner with people and connect to the passions of their heart. I've struggled sometimes because in non-profit we will often set a value on each donor based on their circle of influence and their giving capacity. This kind of connection doesn't have a distinction between annual fund and major donor. . Giving is connected extremely closely to the way we think, act, and believe it is often at the heart of who we want to be. But we in non-profit have set our expectations extremely low. This idea first crossed my mind when I realized that I am a "major donor" to the church that I go to. Here is a crazy idea. What if we treated all of our donors like major donors? What if instead of cultivating and personally soliciting donors we started treating them all as if they were major donors? This is a question I've been pondering in my head over and over again for a number of weeks. It is linked to the concept of what is a major donor and why do we only personally cultivate donors at a specific level? I think it is a little untraditional and want some of your expert opinions. I often will spend more time cultivating a give from a wealthy person to give what equates to small gift in proportion to their wealth and forget that the "normal" donors are often giving a much higher percentage of their wealth with a gift of the same size.